Apple iBeacon To Bring Sweeping Changes In Retail
Today the technology developed by Apple Inc., a US-based multinational technology firm, is virtually accepted by users across the world. They always wait for Apple to launch a new product or device, which can tremendously transform their lives. Today iPhones and iPads are not only some of the handiest and useful tools available to users as far as simplifying communication is concerned, but they have also become status symbols.
Now let’s talk about iBeacon, which is nothing but a technology standard developed by Apple. The company launched it in the year 2013 at its Apple Worldwide Developers Conference. Once Apple launched iBeacon, many vendors began iBeacon development — nothing but hardware transmitters compatible with iBeacon. Beacons are essentially Bluetooth low energy devices, which remain highly crucial for broadcasting their identifier to all the portable devices that stay close.
Electronic devices such as iPhone/iPad, Android devices, and tablets start performing effectively if an iBeacon is close to them with this technology’s assistance.
In other words, iBeacon is an Apple protocol that makes it possible for mobile applications running on Android as well as iOS devices to react accordingly upon receiving the signals from beacons. That means the iBeacon technology remains highly significant when it comes to enabling mobile apps to realize their position as far as a micro-local scale is concerned and provide location-based hyper-contextual content to people. And this launches the iBeacon development market right into the vortex of the lucrative business arena. Android has also launched an open-source beacon format called Eddystone. Eddystone is Android and iOS compatible and is easily detectable by both platforms.
A Brief Description Of What Exactly Is Bluetooth Low Energy (BLE)
In layman’s terms, Bluetooth Low Energy (BLE) is nothing but a wireless personal area network — a technology that allows super-fast data transmission over small distances. Bluetooth Low Energy technology is designed to consume low energy but manages the same communication range as Bluetooth.
Apple iBeacon Development Can Revolutionize The Retail Sector
According to Allied Market Research, in 2017, the global beacon market was valued at $626.5 million and is expected to reach $14,838.8 million by 2024. The CAGR growth is estimated at 61.5% from 2018 to 2024.
In 2017, China enlisted the most noteworthy development in Asia-Pacific. In like manner, the UK drove the general beacon market in Europe in 2017, and in the same year, the U.S. affected the North American market.
Earlier in 2018, it was envisioned that beacon technology would be used intensely in the retail sector, which will increase its growth to a great extent. The implementation of beacons will change the retail industry’s whole scene, similar to purchasing and utilizing retail items. Considering the way that beacons are one of the most important mobile technologies that help in communicating with consumers, it is without a doubt going to expand the deals in the retail area. Besides the retail sector, beacons installations are primarily in hospitals, restaurants, hotels, airports, libraries, etc. to effectively communicate with people, which eventually helps streamline things in these sectors.
Impact Of Covid-19 On Beacon Technology
The COVID-19 pandemic has negatively impacted the beacon technology market in 2020. Many organizations have been working on different beacon apps to avoid close contact using beacon technology, which might drive the 2020 pandemic market. Also, analysts are optimistic that it will recover by Q1/Q2 2020.
For example, the Indian government in Bangalore airport has implanted various devices to discard fellow passengers’ close contact and minimize coronavirus spread. Demand for location-based marketing solutions and increasing mobile devices’ penetration is predicted to create more growth opportunities for the market in a short period.
Conclusion
One of the beacon’s enormous advantages is that they are relatively inexpensive in comparison to other technologies. And this allows large and small businesses to adopt the technology with less risk. Eventually, beacons will help you better understand your audience, supporting and complementing your other marketing activities.
If you are looking for an iBeacon application development company, then you must consider contacting ZealousWeb. We have the right experience and expertise to develop iBeacon Apps. Have an overview of some of the iBeacon apps developed by us PKWY TEAM, American Citizen, Storied Myth, Hub Monkey.
Originally published at https://www.zealousweb.com.
