It’s no secret that social media is a valuable and vital source of traffic for many businesses, but not everyone is doing it correctly. We feel that companies are under-distributing their content. Some hacks can be used to leverage social media as a native distribution route rather than a native story-telling platform because, let’s face it, not every company has or can figure out what story they want to tell. We can take full use of the intricacies connected with each social network using these hacks, allowing us to maximize our content marketing efforts so that our message has the potential reach:
- Attract more attention to yourself.
- Increase the number of clicks, likes, retweets, and shares.
- Extend your reach
- Gain a competitive edge over your competitors.
This article will go through some social media hacks that can help your content and website get more visibility and traffic.
Analyzing Social Media Content Data
We’ve included some measures to help you figure out how close you are to accomplishing these objectives. These measures make up the ‘bare minimum’ effort I mentioned previously. These metrics must be tracked and analyzed:
- Boost brand recognition- Increase traffic
- Increase the number of people who know about your brand- Audience/Follower Growth
- Brand loyalty can be built through engagement
- Reach/Impressions- Establish authority
- Boost sales, income, customers, and other metrics — Conversions
Are your objectives specific?
To illustrate, consider the following examples of dreamlike objectives:
- I want more people to be aware of my company.
- I want users to spend more time on my website.
- I want to boost our sales.
We’ve compiled a list of the metrics you’ll need to track if you want to meet these objectives.
Goal: Improving social media engagement
Increase or decrease in engagement rate
Number of direct messages
Goal: Increasing traffic to your website
Total page views
Average session duration
Traffic on mobile vs desktop
Goal: Increasing Sales
Online vs offline sales
As you may have noted, these claims make no mention of how many people, how long they will last, or how much they will cost. As a result, you have no way of knowing if you’ve achieved your goal because you weren’t specific. When you figure out what they want — which you can do with keyword research, Google Analytics, and, my personal favorite, YouTube long-tail research — you’ll see that there’s something that keeps coming up: queries or something that they need and keeps asking for. So that’s where you’ll begin.
Create Shareable Content
Each user’s social media feed may contain thousands of posts on average. So, how do you make sure he doesn’t scroll past your post? First and foremost, keep it brief. For brands, it’s all about saying more with fewer words on social media. This is critical, given people’s ever-dwindling attention spans. Two, make it pleasant to the eye. It ought to be something that grabs your attention right away and is pleasing to the eye.
There is always something distinctive about shareable content. More often than not, that content reflects the brand’s personality. Tone, colors, images, and, of course, the type of material you provide all contribute to your brand’s personality.
Use your material to make an emotional connection with your audience. Consequently, you’ve created something that your audience will identify with, discuss, and eventually purchase. Remember that your content’s shareability will determine whether or not it has the potential to go viral.
Use Visual Marketing to Enhance Your Social Media Posts
At least in the social media community, small and low-quality images scream unprofessionalism and poor quality, therefore always attempting to submit all social media images in high resolution, at least 1280 X 1280 pixels in size. It’s also important to consider the camera you’re using. On Facebook, for example, low-quality cellphone selfies may be acceptable. However, on Instagram, where image quality is essential, you can’t expect people to place their trust and money in you by posting low-quality images. Finally, always use a high-quality camera and ensure that the lighting is adequate when taking photographs.
Many internet marketers and their creative teams believe that deploying a single innovative concept focused on one thing will complete their tasks. Ads that stand out from the crowd, on the other hand, may appear to blend many innovative graphic components and patterns. For example, if you run an online bookstore, gorgeous photos of books or bookshelves are a must. Still, if you want to wow your readers, you should be able to describe an entire scene as soon as they finish one of your books, “like killing dragons or rescuing the princess.” It’s best if you integrate as many creative components as possible.
Although images are the most significant aspect of Instagram, don’t overlook the importance of your text/captions. Use intriguing descriptions such as “giving it our all” or “enjoying a lovely excellent lunch in our restaurant.” It’s crucial since single product descriptions can be uninteresting if they don’t include a positive word or sentiment in the content.
Concentrate on Creating High-Quality Content
Hubspot examined the blog data of over 13,500 of its customers and discovered the answer to a critical question: Is it better to produce a single large blog post covering all aspects of a topic or 15 shorter blog posts that cover each component separately?
Hubspot discovered that publishing more blog posts in a month resulted in more significant inbound traffic. For starters, Google is unlikely to applaud my efforts. When it comes to low-quality content, they have severe guidelines that include:
- It fails to deliver on the promises made in the title
- Content that is duplicated (copied from elsewhere)
- There’s a lot of extraneous content here, and there’s a lot of information that isn’t reliable (not in-depth)
Two, I’ll lose my readers’ trust and loyalty. They’re probably going to make it a point never to reread any of my content.
When it comes to social media, you can also communicate with your followers in real-time. One method is to use live videos. Live videos make your viewers feel like they’re a part of the action, no matter where they are. When compared to pre-recorded videos, they spend three times as much time watching a Facebook Live video. Here are a few platforms to look into: Facebook, Instagram, Twitter, LinkedIn, Periscope, and YouTube.
This video is of extraordinary interest and has been known to get responses from the crowd very quickly. What are the steps to creating a live video?
- Before you go live, promote the live video for at least a month
- Take care of the details ahead of time
- Even though this video will be shown live, scripting is essential
- Introduce yourself and give a quick recap every few minutes
- Please read the comments and respond to them
- Inquire about comments
- Share the video with others
Make sure your followers are aware that you will be conducting a live video next week, that you will post about it at the start of the week, and that you will post again that day, encouraging them to tune in. Even as your subscriber list grows, you should keep doing these posts and adding new subscribers to your list.
It’s critical to fine-tuning your content strategy based on the data from your stats. The simple rule of thumb is to do more of whatever is working. Do less of whatever isn’t working. Be willing to try new things and be adaptable. Conversion based on content requires time and effort. Patience, perseverance, and an optimistic attitude pay off. You may not see a transformation based on content right away, but you will notice the influence of your content marketing if you wait long enough.