Google Search Algorithm — Vicinity Update | What’s new?

What Is The Vicinity Update?

The latest Google algorithm update : Vicinity is the literal representation of the word meaning nearby area surrounding a particular place. It helps put small and less established businesses close to users on the local map SERPs instead of well-established business giants located further away.

What Has Changed?

The layout of local map packs has changed, appearing to be zoomed in to display a wider variety of local businesses majority of which were previously invisible. The map packs that seemed rectangular have transformed into a square zooming in on the most relevant nearby businesses.



Acclimatizing To The Latest Google Algorithm Update

If your ranking has been affected by this update, fret not, we have compiled a list of google friendly changes in your listing to accommodate this new update. Adhering to these google recommended changes will help you top the ranking on SERPs like never before.

  • Ensure you provide accurate business information for organic visibility.
  • Getting your business listed on the first page of SERPs is dependent on the accuracy, completeness, and engagement of your Google My Business profile.
  • Improve your local authority and relevance, so Google displays your business in the local results. Complete business information enables you to compete against your competitors with incomplete or inaccurate information on their listings.
  • Make sure that your business rank on local map packs along with the SERPs.
  • Include the opening and closing time, and mention if you are closed on a holiday or a particular event during your business hours.
  • Encourage your clients to leave genuine reviews and respond to their feedback. It helps you forge lasting client relationships and demonstrates you value your customer’s feedback.
  • Include photos of your business, products, and services you offer. It makes your business more approachable, enhancing its local visibility.

Things to include in your GMB listing:


The steps to improve your ranking on local map packs remain the same: adhere to Google’s recommendations and build organic influence on local markets.



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